Candidates ask ChatGPT, Claude, Gemini and Perplexity where they should work. Core stores every answer, shows you which ones leave you out, and traces each one back to the page it came from.
40 million US adults used ChatGPT for their job search in the past year — OpenAI research.
The engines candidates actually ask
Candidates ask ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, AI Overviews. Core’s tracking today covers ChatGPT, Claude, Gemini and Perplexity.
Where hiring starts now
Not Glassdoor. Not your careers page. A prompt, typed into a chat window you’ll never see.
And whatever it answers becomes the truth.
You’ve never read a single one of those answers.
You’re spending millions on employer branding. And ChatGPT still doesn’t recommend you.
Your employer brand isn’t just what you say anymore. It’s what AI says about you.
The problem
Your EVP, your careers site, your brand films: it takes them all in — then weighs them against old reviews, forum threads and articles you have never seen, and blends everything into one answer.
Reviews are mixed. Several employees describe the culture as hierarchical, with limited room for growth, and note that work-life balance suffers during busy periods. Compensation is considered average for the industry.
You never wrote a word of this. Every candidate reads it.
That answer becomes the version candidates believe.
Core reads it first, so you can fix the story before they do.
The platform
Core listens in every market you hire in, then shows you what they say, where it comes from, and what to fix first.
See
Track every response across ChatGPT, Claude, Gemini and Perplexity, in every market you hire in.
Understand
Trace each answer back to its source: the Glassdoor threads, Reddit posts and articles shaping your brand.
Act
Get prioritized recommendations to fix inaccurate narratives and improve your AI visibility.
Pricing
A prompt is one question a candidate might ask, like “is Acme a good place to work?”. We ask it for you on a schedule and keep every answer as evidence. Writing prompts is free, and a paused project costs nothing. Your first collection runs the moment you choose a plan — the first answers arrive the same day.
You already pay to tell candidates who you are — job boards, agencies, career films. This is what it costs to know whether AI repeats any of it.
For one brand in one market.
Billed monthly. Cancel anytime.
For several brands and markets at once.
Billed monthly. Cancel anytime.
For many markets, on a tighter loop.
Scoped with you during onboarding.
Set a workspace up first if you would rather configure before choosing — answers are collected once a plan is chosen.
Questions
We ask the engines the questions candidates ask — real prompts, fired on a schedule, in every market you hire in. Every answer is stored word for word. Pro and Business collect one run per prompt; Enterprise collects two per sweep.
Your first collection runs the moment you choose a plan, so your first answers arrive the same day. After that, every prompt is re-asked weekly — daily on Enterprise.
ChatGPT, Claude, Gemini and Perplexity, on every plan. Candidates also ask Grok, Copilot and Google’s AI Overviews, and coverage grows as those answers become readable at scale.
No. Core reads what the engines say about you, the way a candidate would see it. There is nothing to install, no tag on your site, and nothing for IT to review.
That is the most common starting point, and it is exactly what Core measures: the answers where you were absent, and the pages that were cited instead of yours. That list is the to-do list for changing it.
Twice over. The live workspace is open with no account — a real brand, real stored answers. And the free scan sends you what AI answers about your own company.
CORE is a business software-as-a-service analytics tool for human resources, recruiting, and employer branding teams. The platform tracks generative AI search visibility for company brands across ChatGPT, Perplexity, Claude, and Google Gemini. It includes workspace roles, scoped API keys and optional SAML SSO through WorkOS. For enterprise sales contact sales@core.report.
